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What We Believe

We firmly believe that lifelong nutrition and health begins from infancy, and that breast milk is the best milk. If, for whatever reason, however, parents are unable to offer their young ones breast milk, formula should be a healthy, wholesome alternative. We understand the frustration that new (and not-new) parents face when deciding what to feed their baby, specifically with regard to the lack of options in the US marketplace.

We offer the best organic European baby formula. Free of corn syrup and soy, free of artificial additives and preservatives. We work closely with our vendors to ensure quick and easy access to simple, healthy formula with ingredients that are pronounceable.

You'll sleep well (that is, when you are sleeping) knowing that you are feeding your baby the best formula around. We know you’ll love our formula. Most importantly, we know your baby will love our formula.

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